From brief to launch
Open to is a Belgian mobility app for renting bicycle lockers across the country. The idea was simple but the execution was anything but. Building something that had to work for a first time user just as well as someone using it every day meant thinking through every layer of the product. The branding had to carry that same accessibility. A name and identity that felt open, approachable and clear without losing the credibility a mobility product needs to earn trust. From there the work grew into a full scope: identity, app design, user experience, marketing and roll-out. From the first sketch to the moment it hit the app store.
Built with
people in mind
Open to started as an idea with a clear sense of what it needed to do. Translating that into something people would actually want to use took time and honesty. The app was built alongside a dedicated development team, with user testing running throughout the entire process. Every round of feedback fed directly back into the work. Navigation that confused people got rethought. Flows that felt clunky got rebuilt. By the time it launched the product had been through enough real hands to know it worked, not just visually but as something that made sense to use.