Started with a logo,
became a brand
What came in as a logo brief gradually grew into something bigger. Over the course of the project the scope expanded to include a monogram, neck label production files, print ready packaging and social media assets. That kind of growth usually means the communication is working, and with Marbre it was. Honest, direct, and once the overall direction clicked it moved fast.
Luxury and the street
The brand sits between luxury and streetwear, two worlds that share values but rarely share a visual language. Finding something that could live in both without feeling like a compromise is exactly the kind of problem worth solving. The name Marbre, French for marble, already pointed toward something European and considered. Paris, where most of the production happens, reinforced that direction.
From there the work touched every corner of the brand. The monogram, how it translated onto garments, labels, packaging and social. Each piece had to feel coherent whether it was embroidered on a chest, printed on a swing tag or showing up in a grid on Instagram.
